Minority Business Forum

University of South Carolina
Workshops & Conferences
Minority Business Forum
Date: June 5, 2012 Register Now Download Brochure
Time: 8:00 a.m. – 4:30 p.m.
Location: 8th floor, Darla Moore School of Business
Cost: $95
Driving Growth in Challenging Times
This conference is designed for small- to medium-sized businesses that have made it through the start-up period and are poised to grow. The forum will feature business experts and faculty who will share growth strategies specifically for minority business owners.

This is not a “tips and techniques” workshop, rather a focus on approaches that will help business owners move their businesses forward and generate additional sales. The day begins with networking at breakfast, proceeds through table topics over lunch, and concludes with a panel of experts who will answer questions about driving growth.

Featured Speakers:

David Crockett, associate professor of marketing
John Stern, adjunct professor of management
Kiosha Gregg, of Kiosha Gregg Digital Media Consultancy
Jerry Ellison, of JBE, Inc.
Terris Riley, of New Venue Technologies
• Succeed by using various marketing strategies designed for small businesses.
• Position your company for growth by gaining strategic insights into human resources, taxation, legal and banking considerations.
• Acquire and manage government contracts to give your business the necessary resources to extend your reach without exceeding your ability to deliver.
• Advertising, social media, marketing and branding experts will update you on the latest trends and issues for small businesses. You will learn how to position your brand to be at the forefront of the public’s mind. You will gain insights about traditional advertising and social media, such as how to maximize low-cost campaigns to convert prospects into customers. Presenters will offer information about return on investment decisions and how to scale your business, as well as approaches for infrastructure decisions. Also covered will be human relations, information technology and “cloud computing,” as well as organizational and structural considerations for small businesses.
Marc Himes
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