Scientific Opinion Poll Finds Micro Businesses Optimistic about the Future of their Business and Economy

Poll of 470 businesses with 10 employees or fewer shows they’re key drivers of our economy and looking to grow, however nearly six in 10 who need credit to do so say getting it is a serious problem

Washington, DC, Oct. 9, 2012—A scientific opinion poll released today shows the majority of the country’s smallest businesses, those with 10 employers or fewer, are optimistic about the future of their business and the economy, despite recent reports claiming otherwise. What’s more, the survey clearly shows these micro businesses have a significant impact on our economy, with over half reporting increased sales or revenues over the last two years and another 50 percent planning to hire within the next two.

The poll, conducted by Greenberg Quinlan Rosner Research for the Association for EnterpriseOpportunity, the National Association for the Self-Employed and Small Business Majority, alsorevealed that in spite of this optimism, the contribution these businesses can make to our economic recovery is at risk. More than two-thirds report that availability of credit for micro businesses is a problem, and four in 10 who applied for credit last year were turned down, despite the fact that three in five say they need up to, if not more than, $50,000 in the next three years to sustain and grow their business.

 “These smallest businesses make up 95 percent of all small businesses, so they are truly the ackbone of our economy and the ones who will pull us out of this recession,” said John Arensmeyer, founder & CEO of Small Business Majority. “While work has been done to shore up credit for small businesses, these micro business owners are still struggling to get the help they need. It’s important policymakers realize how vital these businesses are to our economy and do what needs to be done to help them succeed.”

The poll also sheds light on who these very-small-business owners are, and how they impact our
economy and its recovery. The poll refutes the perception that micro businesses are merely
hobbyists selling tchotchkes on the Internet. Nearly three-quarters of those surveyed report their
micro business as their sole source of income and 57 percent have been in business for 10 years or longer.

“Microbusiness owners have spoken loudly and clearly. These poll findings are a striking
testament to the vital vehicle microbusinesses are for enduring financial stability for many
individuals and families across the country,” said Connie Evans, CEO of the Association for
Enterprise Opportunity. “These enterprises are a great boon to their local communities, and also
to the nation’s economic and employment health. Microbusiness owners know the power they
carry, and so must we. The heart of America beats on Main Street USA, and that is why it is ever
critical to equip microbusinesses to achieve sustainability and long-term success.”

Despite our overall slow fiscal recovery, 50 percent of these owners say their business is doing
well, compared with only 10 percent who say they aren’t. Additionally, more than half employed a contractor or 1099 employee in the past year, and nearly a third have hired a full-time employee in the past year. These businesses greatly stimulate their local economies, as well, with nearly three-quarters reporting that at least some, if not all of their customers are local.

Additional findings from the poll include:

A strong majority of all micro business owners surveyed— nearly seven in 10—believe
their business will be faring well over the next couple of years. An overwhelming 81
percent of respondents under 40 feel the same way. What’s more, 67 percent of owners
in that age group say they plan on hiring, along with 58% of minority business owners.

• 67 percent of respondents under 40 say their business is doing well.
• Micro businesses are not just hiring part-time, low-paid workers: more than six in 10
spent over $50,000 in payroll this year and 54 percent spend more than $10,000
annually on non-payroll expenses such as equipment, computers, office supplies and

• Businesses that are eager to grow and hire are notably more likely to have trouble getting
the credit they need than businesses that have been around longer and do not need
credit: 58 percent of businesses that actually need credit say getting it is a serious
problem for their businesses.

67 percent of respondents view credit availability as a problem for small businesses in
general. But when taking into account only owners who say they need credit, a 58 percent
majority view the availability of credit as a serious problem for their business.

Nearly half, or 48 percent, said marketing and sales topped their list of services they’re
most in need of, while tax preparation (27 percent) and technology (21 percent) came in
second and third.

• These businesses are politically diverse: 49 percent identified as Republican or lean
Republican; 35 percent identified as Democrat or lean Democrat; 10 percent identified as
independent and 7 percent identified as “other.”

This poll reflects an Internet survey of 470 small business owners, drawn from Research Now
Panel and conducted by Greenberg Quinlan Rosner Research for the Association for Enterprise
Opportunity, the National Association for the Self-Employed and Small Business Majority. The
survey was conducted from Aug 4-8, 2012. The overall margin of error is +/- 4 percent.


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